RealtyTech Inc. has about 9,000 subscriptions active nationwide. During the recent slowdown of the market place, I met with fellow CEOs in the Real Estate Tools and Vendors industry.

 Since we make our money selling products and services to the real estate professional and companies, we were preparing for the worst. Some CEOs estimate up to 50% of our Clients would quit our services and products to cut costs in the slower market. Sure, most of us realized that the time real estate agents and companies MOST need our services is NOW, during a slow market. Still all in all, we were concerned that agents would panic and cut the lifelines to their business to save a few dollars a month on our products.

 I personally wasn’t as pessimistic as most but I still made my plans to weather a storm of cancellations and a slowing of business, especially for January 2008.  January is traditionally when Realtors get their renewal notices for subscriptions and MLS fees and Association fees.  We saw January as potentially being the ‘Perfect Storm’ for cancellations as all these bill became due.

Guess what? It didn’t happen. Cancellations were average and we booked more new revenue than ever! How does that happen? Why did that happen?

 After discussing it, we all came to the realization that it had to do with the “80/20 rule” of  real estate sales. That rule states that 20% of all agents end up earning 80% of the commissions.  We all knew this to be true. What we didn’t realize until now was that RealtyTech clients are “Twenty-Percenters!”

Twenty-Percenters rule the market, make the money and set the trends. Our Client Avatar (or profile) is a Twenty-Percenter! This realization has explained so much to us. For years our loyalty rate was over 95% while our competitors were between 50% and 70%.  That trend has continued and will continue despite the market.

Our Website, IDX and SEO Clients are Winners and winners are not Quiters. So how has RealtyTech attracted so many Twenty-Percenters?

 This is how:

1. Our Team: Regardless of Product, if agents don’t like you, they won’t deal with you. Our Support staff is the best in the business. Our staff cares about its Clients. We work hard to help train the Client to be more successful. We respond quickly to issues and concerns.

2. Product: We offer the best most ‘BUSINESS ORIENTED’ products on the market. Our mantra is, “We build products for our CLIENT’s Clients: the End Users.  If End Users, Consumers, Prospects don’t want to use the products, the Agent will suffer. We always concentrate on fulfilling actual business needs over perceived needs.

3. Commitment to Excellence: Our business is a fluid one, the Internet changes daily, most of our development is dedicated to updating and adjusting our products and services to match the exact needs of the market TODAY.

 Thank-you for being a Twenty-Percenter and a Client of RealtyTech, we honor the relationship!